
Working in 2019 doesn’t look like it did just a few years ago. We’re now living in a more connected world than ever before. With incredible technology at our fingertips, we’re able to do more than we ever thought possible.
Getting work done doesn’t only happen in the office anymore. Now, we can pick up our cell phones and complete tasks from home, in transit, or from the other side of the world. This is especially important when it comes to innovation. Think about how many times an incredible idea has struck you outside of work, only to forget about it later.
That’s why ideating on the go is so important. Mobile-centric technologies such as phones, laptops, and tablets can help keep the momentum of innovation running far beyond the office. Read on to learn how using mobile technologies can help with your ideation process and propel innovation within your company.
What Is Ideation?
Let’s start by asking the question, what is ideation? Put simply, it is the process of generating ideas and solutions. But it’s not simply throwing out ideas and hoping they might work. It’s a strategic way to improve processes and is a great way to inspire innovation.
Ideation techniques include prototyping, brainstorming, and even thinking of the worst possible ideas. They can all help to generate innovative ideas. The goal of ideation is to generate lots of ideas in one place to filter down to the ones that offer the best and most impactful solutions.
Ideation can help you ask the right questions surrounding what your business needs. Whether it’s solutions to internal problems or ideas for new products and services for your customers, it will help. It can also help you go a step ahead from the most obvious ideas and give them a stronger impact.
Much like the impact of collective intelligence, which we discuss in more depth in our latest eBook, bringing together a large range of diverse ideas can propel your business forward. Listening to all team members can help you unlock the power of your people and discover new depths of innovation.
Since 70% of the time we spend online is using mobile technologies, it’s a no-brainer to incorporate it within your business.
Using Mobile Centric Technologies for Innovation
We 70% of our time online using mobile technology, so it’s a no-brainer to incorporate it within your business. Ideation and mobile-centric technologies make the perfect pairing – these technologies allow your people to work beyond the constraints of the workplace.
This isn’t to suggest that workers should be at the beck and call of their innovation projects at all times. It simply means that they can log ideas, collaborate, and plan on the go, no matter where your people may be.
Nextinit is a prime example of how the ideation process and mobile-centric technologies work well together. Users can set challenges, post ideas, discuss problems, and crowdsource solutions. It integrates with social networks and works across mobile and desktop platforms, so it’s easy to access no matter the time or place.

Mobile -centric technologies can help speed up and improve your innovation process significantly. Our mobile devices have so much capability, so why shouldn’t they help your business grow? Innovation is an ongoing process that can’t be left to stagnate in the office. By taking it on the go, your team can reach new levels of productivity.
To see how mobile-centric technology can impact your ideation process, check out our free trial.