After researching the innovation platform market and receiving a supplier recommendation, Thompson selected Brightidea to run their innovation programs. The goal was straightforward:
- Find solutions to difficult company innovation initiatives by crowdsourcing ideas within the company.
- Demonstrate truly innovative and valuable insight derived from this new collaborative approach
The company’s various R&D teams use Brightidea to run month-long initiatives, each one based on solving a specific problem, which can be either product or process-driven. Approximately 400 engineers participate in each initiative, which is run much like a mini project. Here’s how it works:
- An initiative topic is identified, an initiative leader is assigned, and the Brightidea initiative is launched.
- After the set month is over, a technical evaluation team uses Brightidea to evaluate the gathered ideas.
- A management team reviews proposals of top ideas, and winners are converted to development or research projects.
- 6,000 users engaged in the platform.
- 1,584 Ideas submitted; 4,400 comments on ideas, 8,000 votes on ideas.
- 99% of initiatives resulted in ideas that are invested in.
- Thompson’s team grew from only himself to a CEO-sponsored team of nine.