Disruptive innovation: Disruption in the Time of Cholera
Disruptive isn’t only that which produces earthquakes, that cracks and separates Pangea, but that also creates new continents, more fascinating and richer than they were before. Disruption is a clean slate, tabula rasa, an opportunity.
Technology is one of the fields where these shake ups are most noticeably felt. We do not talk about discoveries that involve improvements, advances, comforts. We speak of “adapt or die”.
Do you know what “creative destruction” is?
Thus, innovation is closely related to technology, as technological advances allow, or force, a change of mentality, and also open the doors to never before imagined benefits, such as sending photographs or other files without the need to send via regular mail. Therefore, we must always bear in mind that the disruption is not technology, but the new uses or methodologies that this brings with it. After all, a disruption can also be a new way to scramble an egg.
A bit of history of disruptive innovation
The Theory of Disruption was formulated by Clayton Christensen, and was in a B2B context. However, Christensen was not the first to recognize this type of process, Joseph Schumpeter, a Harvard professor back in the 40s, also differentiated this type of innovation from that less groundbreaking change, calling it “creative destruction“.
The creative destruction for Schumpeter is characterized by:
- The introduction of a new good
- Appearance of new methods of production or commercialization
- Opening new markets
- Extraction of new raw materials
- Creation, or destruction, of a new monopoly
Although these theories go back to the last century, the disruptive innovation is more relevant than ever, as we can clearly see by the indicators outlined by the Harvard professor. Graphene, nanocellulose, artificial intelligence … are just some of the innovations that break the pangea of the system as we knew it, and with which we must evolve.
Innovate … or become extinct, the paradigm of disruptive innovation
Does anyone imagine working without a smartphone anymore ? Or a company without internet, or doesn’t know how to take advantage of the data that we have at our disposal? These changes mean that we must always keep evolving and moving.
But how? How do you innovate? How does one adapt, and how does your organization adapt to a disruptive innovation that bursts into our lives like a bull in a china shop?
Innovating, but how?
Before you open your mouth, we advise you to keep your eyes open: what do you need in your day to day at work? Would you like something to be done differently? Can you think of a different way of doing things? Or a different use of a tool that you use every day? Or of a way to make your tasks easier, saving time or money …?
You probably come up some great solutions already, but can you imagine everything you could achieve alongside your teammates? Your colleagues are the ones who know your needs and objectives best, and can make great ideas multiply. Let Nextinit, the innovation and collective intelligence platform, collect this flow of solutions and talent. And for 3 months you can try it for free ;).
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