Improving Engagement Through Corporate Social Responsibility Actions

Humans are not hermetic beings. From 9 – 5 we are workers, and after 5pm and during the weekend, we are friends, relatives, and citizens.

Things going on at our company, the corporate vision, its philosophy and way of working – all have a clear and definitive impact in the rest of the society.

The relevance of a company’s values and activity is so important. It can mark the difference between a new customer or a new coworker, or a detractor, and there are many examples. In fact, research has shown that, as a consumers, we are willing to spend more on those brands more in line with our beliefs and principles. We want our companies to be open and publicly positiononing certain topics.

As a potential customers, it has an influence on us, but also as employees too. As we said, daily functioning on our company does affect us. Aspects such as waste management, resource management, people management, and more. These can impact how we live and experience a company. More importantly, it impacts our engagement with it.

If we disagree with our company’s politics and how it handles certain topics, our engagement towards it may descend. This can even turn into disagreement, discomfort, or animosity.

If we disagree with our company’s politics and how they handle certain topics, our engagement may descend.

We can transform our company’s actions and philosophy into engagement!

How Can Your Business Get Involved?

According to a research carried out by Accenture, until 89% reported increased job satisfaction and 87% reported greater pride in the company, and a huge 64% would turn a job down if they felt an employer didn’t have a strong enough CSR policy. Would you like to know how to enhance engagement thanks to CSR actions?

1. Volunteering: volunteering is one possible action in the Corporate Social Responsibility field. Some of the greatest aspects include learning, personal development, confidence building, and communication skills improvement. But, we mustn’t forget that the main benefit is helping others. We should thank society for their trust in the company. This could be a charity related to your company sector, or a local charity. It may be a good option to decide which charity to volunteer with by launching the idea on Nextinit.

2. Donations: What if the company donates some money to a cause? You don’t have to spend extra money. You could use the money set aside for Friday’s pastries, or abstain from any other corporate traditions. At least for a couple of days, no? Small sacrifices from us can mean the world to others.

3. Employees wellbeing: Your employees are the heart and strength of your company. What if you take care of them as a way of saying “thank you”? Some ways do this is to provide health insurance, flexible working, growth possibilities, etc.

4. Sustainability: Use materials whose origin and traceability you can certify and verify. By doing this, you position your company on the side of what is fair, legal, and responsible. The whole company will feel proud about this.

By now, you might already have a lot of ideas to develop your company CSR strategy. Or, you might prefer to listen to your colleagues proposals to learn their perspectives on a certain topic. In any case, you can set up a challenge on Nextinit. You can set proposals such as reducing paper waste at the office, or help the local school teaching the kids how to code for example. Or, get in touch the amazing NGO you have discovered about recycling computers! So many good things could be already on your minds!

Find them out for free with Nextinit.